A Penny of Suspicions
The psychology of consumers is quite interesting. When you buy something, you would be happy if you find bargains. 50% off? 70% off? Wonderful. People are happy to stand in a long queue to buy bargains. And also you are happy to go to one coin shops.
Everyday Low Price (EDLP) is a pricing strategy, which Wal-Mart store in America adopted in 1994. Shoppers compare each retailer's price, and try to get items cheaper as much as you can to save money.
The other day, I browsed the Amazon website, because there was a book I want to get, but it was a out-of-print. I didn't care if it was new or second-hand. Just I wanted to read it. Amazingly, the new book was ridiculously expensive. So I browsed used books. When I saw the price, I couldn't believe my eyes. It said £0.01. A penny! Amazing! How can they make a profit with selling an book for a penny??? I doubted the authenticity of it. Rather because it's an online shop. See! At this point, a low price bred me have suspicion. So what is the borderline of happiness of bargains and suspicion against a low price? Even though they have a reason to sell a book for £0.01, I think it makes consumers confuse.
I chose a book condition and seller carefully, ordered £0.01 book at the first time, and it arrived today. In conclusion, it arrived safely and it was fast service. Condition was not so bad. First, it was a used book. Secondly I expected little from it (sorry). Package was very simple, it was not padded envelope. Some flyers were included, so I assume they have had a profit from advertising. Anyway, there was no problem buying that cheapest book, but just I felt restless against the price. I think consumer would have no problem, even if they sold books for more than £1.
Everyday Low Price (EDLP) is a pricing strategy, which Wal-Mart store in America adopted in 1994. Shoppers compare each retailer's price, and try to get items cheaper as much as you can to save money.
The other day, I browsed the Amazon website, because there was a book I want to get, but it was a out-of-print. I didn't care if it was new or second-hand. Just I wanted to read it. Amazingly, the new book was ridiculously expensive. So I browsed used books. When I saw the price, I couldn't believe my eyes. It said £0.01. A penny! Amazing! How can they make a profit with selling an book for a penny??? I doubted the authenticity of it. Rather because it's an online shop. See! At this point, a low price bred me have suspicion. So what is the borderline of happiness of bargains and suspicion against a low price? Even though they have a reason to sell a book for £0.01, I think it makes consumers confuse.
I chose a book condition and seller carefully, ordered £0.01 book at the first time, and it arrived today. In conclusion, it arrived safely and it was fast service. Condition was not so bad. First, it was a used book. Secondly I expected little from it (sorry). Package was very simple, it was not padded envelope. Some flyers were included, so I assume they have had a profit from advertising. Anyway, there was no problem buying that cheapest book, but just I felt restless against the price. I think consumer would have no problem, even if they sold books for more than £1.
